For businesses to be successful in this digital age, they need conversion optimization tools. A tool that is being hyped a lot right now and seems to be gaining traction quickly, TruConversion. In this review, we are going to delve into the features of TruConversion, the pros and cons it has got along with its comparison against Hotjar and Plerdy.
What is TruConversion?
TruConversion is a complete solution for businesses to increase the performance of their website through optimizing conversions. It comes complete with a suite of features designed to help marketers and website owners understand the behavior of users so that they can use these data insights in making decisions meant to drive conversion.
Key Features of TruConversion–
- Heatmaps— Shape the true conversion with heatmaps that show you where your users have clicked, scrolled and hovered in a website. This feature helps you spot the areas where your site is performing and not helping.
- Session recording — Session recordings allow you to see actual user interactions on your website or app. This helps you with understanding user behavior, finding certain areas where users are in the most torment and also gives an overall insight into what makes or breaks conversions.
- Conversion Funnel Tracking— TruConversion allows you to track the user path in your conversion funnel. This allows you to identify the drop off locations and improve these areas for higher retention.
- Form Analytics— This feature helps in analyzing the performance of forms and gives an insight into fields that may have been friction leading to higher abandonment rates.
- Surveys & Feedback— One of the most important elements in truly understanding what your audience wants, you have to collect feedback from users. One of the features is a survey, which you can trigger based on user behavior and get to know what users prefer.
- A/B Testing — TruConversion also has A/B testing, which helps you test different versions of your webpages and see what version is better performing in terms of conversions.
Pros of TruConversion
- Wide Range of Analytical Tools: TruConversion offers comprehensive analytics to provide you with an in-depth analysis of how your website is performing.
- User-friendly design: The software features an easy-to-use platform where participants can easily find the right subject and study module.
- Actionable insights: TruConversion gives you actionable insights via heatmaps, and session recordings, helping influence your conversion rate.
- Template: Use easy-to-customize templates to design specific types of surveys or feedback forms and help you get detailed information from users.
- Affordable: When companies are looking to make small website optimizations without overpaying, TruConversion is their cost-effective choice.
Cons of TruConversion
- Few Integrations: While TruConversion packs in a ton of capabilities, the tool is not as loaded when it comes to integrations with third-party software.
- Learning Curve: Sometimes it takes a bit of time for a few features to understand at first glance.
- Customer support is largely reliable, though a few users have said feedback can be slow.
TruConversion vs. Hotjar
Heatmaps, session recordings and feedback surveys are all features youll get from TruConversion vs. Hotjar elsewhere as well, so in this comparison they tie here! But unlike Hotjar, TruConversion offers more than just form analytics and conversion funnel tracking. Hotjar, on the other hand, integrates more freely with different tools and has a slightly smoother learning curve for beginners.
TruConversion vs. Plerdy
So, Befunky needs to work more on their testing capabilities and user behavior analytics In the battle of TruConversion vs. Plerdy, the winner was clear from the test, even with a number of comparable features, but functionality with Trap conversion is excellent behind tutorials. You do not always have enough detailed data considering visitor actions specific weaknesses for BeFunky — expand this area! While Plerdy has an additional edge of an SEO audit feature that is not available in Hotjar and may be useful for businesses seeking search engine optimization along with conversion rate optimization.
Customer Feedback
According to user reviews on AppSumo, many customers find that TruConversion is fully outfitted with features and insights they can act upon. The platform is user-friendly and they claim it gives great value for its price. The lack of more integrations or even faster customer support are concerns raised by some users.
Conclusion
To sum up, TruConversion is an incredibly powerful yet affordable tool for businesses that want to refine their website and grow conversion rates. Thanks to its powerful analytics, easy-to-understand UI and actionable suggestions, it’s a solid option for those looking at conversion optimization. Despite needing some enhancements, TruConversion is great value for the price and definitely a tool you should consider when it comes to website optimization.
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